Marketing Manager

Who are we:

You may have heard of us – Ashley and Martin (that’s right, the hair people). We have been around for more than 60 years supporting our customers on their hair regrowth journey and we are pretty excellent at what we do! We pride ourselves on the excellent customer service we provide and the results our products achieve. We have a talented group of individuals we get to call our team and with clinics across Australia, New Zealand & Singapore, our internal support network reaches far and wide.

Are you a dynamic and commercially minded Marketing Manager wanting to take ownership of our marketing activity across Australia, New Zealand and Singapore? Click on "Quick Apply"

This is a broad, hands-on role for an ambitious Marketer who wants the opportunity to make a visible impact. You will work across the full marketing spectrum, from customer acquisition and brand development through to content, communications and marketing technology.

Key responsibilities will include:

• Owning marketing performance and delivering measurable improvements in lead generation, customer acquisition, conversion, retention and revenue
• Managing digital performance across Google, Meta, social and other paid channels, with clear accountability for budgets and return on investment
• Leading and coordinating our external agencies across digital, SEO, PR, social, creative and martech, ensuring they deliver against agreed commercial objectives
• Owning all customer communication channels and ensuring communications are timely, consistent and aligned with our brand and commercial priorities
• Developing and executing campaigns, content and compelling marketing copy
• Using data and customer insights to identify opportunities, improve performance and inform business decisions
• Supporting our CRM, analytics and marketing technology initiatives
• Establishing clear performance measures, reporting results and taking action where activity is not delivering
• Working closely with the executive team, clinic network and external partners to turn business priorities into effective marketing activity

We are looking for someone who is energetic, commercially driven and comfortable moving between strategy and execution. You must be able to respond quickly to sales performance and the day-to-day trading needs of the business, while maintaining momentum and successfully delivering key strategic initiatives.

You will have strong digital marketing experience, excellent communication and copywriting skills, and a proven ability to manage agencies, take accountability for performance and consistently deliver measurable commercial results. You will be comfortable challenging existing approaches, moving quickly from insight to action and being judged on outcomes rather than activity.

This is an opportunity to take on a high-profile role within an established Australian brand undergoing an exciting period of growth and transformation.

Desired skills & experience

• Minimum 4 years' experience in marketing-related roles 

• Strong project management skills, with the ability to manage multiple priorities and drive initiatives through to completion

• A proactive, energetic and practical approach, with a willingness to work across both strategy and execution

• Tertiary qualifications in marketing, communications, business or a related discipline are preferred

• Demonstrated experience in a broad, hands-on marketing role, ideally within a multi-site, consumer, healthcare or service-based business

• Strong digital marketing capability across paid search, paid social, SEO, websites, email, CRM and customer communications

• A proven track record of delivering measurable improvements in lead generation, customer acquisition, conversion, retention and revenue

• Experience managing external agencies across performance marketing, SEO, PR, social media, creative and marketing technology

• Strong commercial acumen, with the ability to interpret sales and marketing performance and quickly turn insights into action

• Ability to balance the immediate trading needs of the business with the successful delivery of longer-term strategic initiatives

• Excellent copywriting, editing and communication skills, with a strong eye for brand consistency and customer experience

• Confidence managing marketing budgets, setting performance targets and holding internal and external partners accountable for results

• Experience using data, analytics and reporting to identify opportunities, assess performance and support decision-making