Digital Marketing Specialist

Digital Marketing SpecialistGold Coast, QLD | Full-Time | 12-Month Contract$90,000–$100,000 + SuperMax Voltage Store and DayBox are growing Australian e-commerce brands in the outdoor, camping and portable power space. We're expanding rapidly and looking for a hands-on Digital Marketing Specialist to join our Gold Coast team and work directly with the founder across both brands.This isn't a role where you'll spend your time managing agencies. We're looking for someone who enjoys getting into the accounts, building campaigns, testing ideas and using data to work out what we should do next.What you'll be doingManage and optimise Meta advertising across Max Voltage Store and DayBoxAnalyse campaign performance and identify opportunities to improve ROAS, CPA and conversionLaunch campaigns, audiences, creatives and A/B tests in Meta Ads ManagerWork with our content team to turn performance data into better creativeManage and improve our Shopify websitesBuild landing pages and website experiences using AI and modern development toolsRun A/B tests across landing pages, product pages and offersAnalyse website behaviour, conversion rates and customer journeysHelp develop and execute broader digital marketing strategiesUse AI extensively to move faster across marketing, analysis, development and creativeSupport our expansion into the US marketDepending on your experience, there will also be opportunities to work across Google Ads, TikTok Ads and other acquisition channels.Who we're looking forYou'll need hands-on Meta Ads experience. You should be comfortable opening Ads Manager, understanding what's happening and making changes yourself.Beyond that, we're looking for someone who:Is analytical and commercially mindedUnderstands e-commerce and performance marketingIs comfortable working with ShopifyHas experience with landing pages, CRO or A/B testingUses AI as part of their everyday workflowCan work independently and take ownershipLikes testing ideas rather than doing things simply because "that's how it's always been done"Can move quickly in a growing businessYou don't need to tick every box. We're more interested in someone capable, curious and commercially switched-on than someone with the perfect CV.Why join us?You'll be joining at an exciting stage as we grow Max Voltage Store and DayBox in Australia and expand into the US.We're a small team, so you'll have considerably more ownership than you would in a traditional marketing role. You'll work directly with the founder, have access to the data and tools you need, and be able to test ideas quickly.If you love e-commerce, performance marketing, AI and building brands, we'd like to hear from you.