Senior Marketing Manager - Telethon & Strategic Content

About the role

Mater Foundation is seeking an experienced and creative Senior Manager, Strategic Content to lead our content, storytelling, brand and production functions in a permanent, full-time position.

Based in Newstead and reporting to the Director, Marketing, this is a senior role which will lead a team responsible for content, storytelling, social media, and for an interim capacity, brand and production support across Mater Foundation.

This is a strategic and hands on role which will oversee the development of compelling cause-led content that drives fundraising performance while ensuring supporters remain connected to the impact of their generosity. You'll also be accountable for building the systems, structure and planning processes that enable a sustainable, high-performing content function.

This role is also instrumental in the content and broadcast strategy and delivery of Queensland’s only live Telethon, the Nine Telethon supporting Mater Little Miracles.

The content team is a service team within the wider Marketing and Foundation team, so this role must be comfortable with understanding that content developed feeds into other teams who are in charge of campaign execution.

This is an exciting opportunity to combine strategic leadership with hands-on delivery, working across Mater Foundation to bring powerful stories to life and create meaningful supporter experiences.

Salary: Commensurate with experience plus superannuation and access to not-for-profit salary packaging up to $15,900  + access to many staff benefits! 

What you'll be doing

• Lead Mater Foundation’s content and storytelling strategy across fundraising, stewardship and brand activities
• Developing compelling cause narratives across campaigns, appeals, lotteries, philanthropy and community fundraising programs
• Building and maintaining a pipeline of patient, clinician, researcher and donor stories
• Establish and continuously improving content planning frameworks, workflows and governance processes to ensure content is proactively sourced, prioritised, produced and delivered in support of organisational and fundraising objectives
• Oversee content planning and delivery across digital, social, broadcast, print and supporter communications
• Lead the content strategy, storytelling and production planning for the Nine Telethon supporting Mater Little Miracles, including end-to-end ownership of Telethon Day content and audience experiences
• Build strong relationships with broadcast, creative and production partners to deliver high-quality outcomes
• Oversee the delivery of campaign collateral, creative assets, event signage and supporter-facing materials
• Leading the implementation and adoption of AI to support content delivery efficiencies
• Use audience insights, data and performance metrics to continuously improve content effectiveness

About you

You're a strategic storyteller and people leader who understands how powerful content can inspire action.

You bring strong editorial judgement, leadership capability and the ability to turn complex information into meaningful stories that connect emotionally with audiences. You are equally comfortable setting strategic direction, coaching a team, building stakeholder relationships and ensuring high-quality content is delivered across multiple channels.

Importantly, you understand that great storytelling requires more than great ideas. You're highly organised, detail-oriented and able to implement the planning structures, processes and workflows that ensure content is sourced, prioritised and delivered effectively. You enjoy bringing clarity to complexity and balancing creativity with disciplined execution.

Just as importantly, we're looking for someone who will make a positive contribution to our team culture and be a key leader in elevating culture within the team.

You’ll bring:

• Significant senior-level experience in content, communications, journalism, media, publishing, fundraising or marketing
• Demonstrated success developing and delivering content strategies that drive audience engagement, brand awareness and revenue outcomes
• Strong experience creating content across multiple channels, including video, email, print and broadcast
• Proven experience developing cause-led narratives and impact-driven storytelling
• Strong stakeholder engagement and influencing skills, with the ability to work confidently with senior leaders, clinicians, researchers, patients and donors
• Experience managing multiple priorities, projects, production workflows and external partners
• A solutions-focused mindset and a willingness to roll up your sleeves when needed
• Brings energy and enthusiasm to challenges and opportunities
• Celebrates success and helps elevate the culture, engagement and performance of those around them

Experience in fundraising, healthcare, media or the not-for-profit sector will be highly regarded, as will experience using AI and emerging technologies to enhance content development, workflow efficiency and audience engagement.

Why join us?

Mater is Queensland’s largest not-for-profit healthcare provider, delivering exceptional care to nearly 700,000 patients each year across 11 (soon to be 12) hospitals. We’re leaders in healthcare, education,  fundraising & philanthropy and research — and it’s our people who make the difference.

We’re looking for passionate individuals to join our team and help shape the future of care. At Mater, you’ll be part of a purpose-driven organisation that values innovation, compassion, and excellence.

Mater Foundation is an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research. It meets a profoundly satisfying mission to improve the health and wellbeing of our community and to continue the Mater tradition of care and compassion. 

• Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits
• Grow your career with access to industry-leading training and professional development through Mater Education
• Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
• Access a range of health and wellbeing services with a corporate discount on private health insurance
• Exclusive discounts across dining, retail, travel, accommodation (just to name a few!)
• Stay active with unlimited access to discounted gyms via the Fitness Passport program
• Convenient, discounted on-site parking
• Enjoy great food with reduced prices at our campus cafés and coffee spots
• Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team

Be part of something bigger. Make your move with Mater. #GETBETTERWITHMATER 

Applications close Sunday 6th September 2026 –please note, we may contact applicants prior to the closing date, please do not hesitate to APPLY NOW. Direct applications only — we are not engaging recruitment agencies at this time. All successful candidates may be required to complete pre‑employment checks (including criminal history, working rights, medical and working with children checks).

Mater offers a safe, supportive, flexible and inclusive workplace where everyone is valued. We welcome applications from people of all backgrounds and abilities. Visit our Reconciliation webpage. 

Mater ensures all children have an environment suitable for their safety and wellbeing through proper supervision and safeguarding practices.