Public Relations Specialist

Join One of Melbourne’s Most Connected Boutique PR and Talent AgenciesWe are looking for a culturally switched-on PR Specialist with serious media credentials. Someone who is across the news cycle and knows exactly what producers and journalists want, and genuinely gets a kick out of seeing their work come to life.If you love creating noise, shaping conversation and telling stories that cut through, you will fit right in here.
Why You Will Love Working With UsWe run like a newsroom. Fast, sharp, fun and built entirely around the story.Our work spans sport, lifestyle, entertainment, hospitality, not-for-profit, community and major events, with household-name brands and talent, offering a wide range of experience and growthBoutique means your work is visible. No layers, you pitch it, you land it, you own it. You work directly with the Founder, the broader team, the clients and the talent, not a slice of the relationship. You get the good stuff on your reel. Front pages, breakfast TV, national bulletins and campaigns people actually talk about.We are growing, and have some exciting, fun new projects to be part of.
About Stamping GroundStamping Ground is a boutique PR, marketing and talent agency working across sport, lifestyle, entertainment, hospitality, not-for-profit, community and major events. We develop high-impact campaigns that help brands and organisations build profile and connect with audiences in meaningful ways.
About the RoleWith a strong run of client wins and some exciting campaigns landing over the next few months,we’re expanding and looking for a full-time PR specialist to join our team to work across a range of projects with some of Australia’s most recognised brands and talent. We also have some contract roles available. This is a hands-on role from day one. You will own projects, be accountable, drive media outcomes and work directly with clients, media and talent. It suits someone who can walk in, read the room, pick up the phone and start generating coverage without a long lead-in.You will report directly to the Founder and work alongside a small, senior team.With an existing base of industry contacts and relationships, you will be able to take ownership of projects and secure incredible coverage for our clients.
Key ResponsibilitiesStorytelling & Media RelationsCraft news-focused media releases, sharp pitches and engaging content that gets clients into the news cycle across TV, major metro print, online and radio, including news bulletins.Build and maintain strong relationships with journalists, producers, editors and people of influence across sport, lifestyle, entertainment, food and beverage.Manage influencer and content creator outreach, including product seeding and gifting, and build genuine working relationships with talent managers.
Campaign Strategy & DeliveryWork with clients to shape and execute creative PR strategies that meet clear objectives and KPIs.Develop key messages, media information and spokesperson briefing materials.Prepare and support talent and clients ahead of interviews and appearances.Manage multiple projects and personalities at pace, with clear ownership of deadlines.
Events & ActivationsSupport with events that generate media attention, including media launches, media calls and talent appearances.
Reporting & Client ServiceSupport with compiling coverage reports and end-of-campaign wrap-ups that clearly demonstrate results.Keep clients informed, reassured and always clear on the next step.
About YouYou are a proactive, confident pitcher who knows how to get a journalist’s attention and enjoys the process of turning a story into coverage. You go the extra mile to find a solution.A minimum of four years’ experience as a PR specialist, journalist or media operative, preferably within a media outlet, newsroom or agency.Strong news sense and an impressive portfolio of coverage and campaigns.Strong existing media contacts across TV, radio, print, digital and podcasting.Exceptional writing and communication skills, with impeccable attention to detail.A strong understanding of the media landscape, including social and digital channels. Familiarity with media monitoring tools and media databases is an advantage.Confident working directly with high-profile clients, talent, brands and partners.Solid capability across Excel, PowerPoint, Canva and AI tools, with strong presentation and deck-building skills.Comfortable juggling multiple stories and priorities at once.Content creation and social media understanding, which is highly regarded.A genuine passion for media, culture, trends and building networks.A strong work ethic, accountability and a commitment to client service excellence.
Most importantlyWe want someone positive, energetic and solutions-focused. Someone who wakes up excited to build things, create opportunities and work as part of a genuinely driven team.A good human who thinks creatively and wants to be part of building something exciting.