Marketing Specialist

About the role

Reporting to the Head of Marketing and working closely with the Marketing Manager, the Marketing Specialist supports the planning, coordination and execution of marketing activity across Mumbrella events, awards and Mumbrella Pro. The role assists with campaign delivery, content coordination, audience growth, partner promotion and performance reporting to help achieve delegate, exhibitor, attendee, award entry and membership revenue targets. This is a hands-on, highly organised support role suited to someone who enjoys coordinating multiple campaigns, working collaboratively with internal and external stakeholders, and using data and insights to improve marketing outcomes.

Key responsibilities

• Support the Marketing Manager and Head of Marketing with the strategy, planning, coordination and successful delivery of Mumbrella events and awards marketing activity.
• Support initiatives that contribute to the growth of Mumbrella Pro membership revenue.
• Assist in the delivery of marketing campaigns for Mumbrella conferences, summits, awards and memberships, ensuring activity supports agreed audience and revenue targets.
• Coordinate campaign content, timelines, creative requirements and promotional assets across email, website, social, partner and paid channels.
• Work with the Marketing Manager to build relevant, engaging and targeted campaigns that support delegate, exhibitor, attendee and award entry targets.
• Ensure campaign activity aligns with Mumbrella's marketing goals, brand standards and best-practice processes.
• Monitor and report on campaign performance using key marketing metrics, including audience engagement, conversion rates, cost effectiveness and return on investment.
• Coordinate promotional partnerships with industry organisations and media partners, including asset delivery, copy requirements, deadlines and reporting.
• Assist with campaign testing and optimisation, including list selection, channel performance, subject lines, messaging, offers and promotional timing.
• Support campaign administration, budget tracking and invoice coordination to help ensure marketing costs are monitored and managed.

About you

• The ability to work collaboratively with strong adaptability skills.
• Time management and organisational skills with the ability to manage multiple tasks simultaneously.
• Attention to detail and ability to thrive under pressure and demonstrate flexibility to meet tight deadlines.
• Highly proactive, constructive, and determined.
• Ability to travel interstate and in office when required.
• High level of self-motivation, proactive nature, project management skills.

About us

Mumbrella creates digital, event, and award content for every professional under the umbrella of media and marketing. We aim to inform, entertain, engage, and inspire the Australian industry to be the best in the world. Our customers are our audience, commercial partners, and staff.