Marketing Manager

Oversee the execution of marketing initiatives across the company portfolio and review positioning strategies for new and existing products within operating budgets to ensure that market share and revenue goals for the business are met.

Key Accountabilities:

Define and communicate the overarching marketing strategy, aligned with long-term business objectives and brand positioningLead customer insight and product positioning activities across patient, prescriber and channel segmentsManage business performance across the brand portfolio against annual sales, revenue and profitability targetsLead relationships with key customers, key opinion leaders, advocacy groups, licensing partners and healthcare organisationsEnsure marketing activities are integrated cross-functionally and comply with applicable local regulations

Marketing Strategy & Portfolio Leadership

Recommend the marketing strategy for Clinigen (Link Healthcare) and its brands, including product mix, targets, focus segments and pricing, based on business priorities, market intelligence and past performanceAllocate budget across marketing initiatives to direct resources towards activities that drive company growthIdentify and propose new product introductions and create launch strategiesCollaborate with Sales, Product Development, Regulatory and other departments to integrate marketing strategies with business goals and operational plansAnalyse marketing performance metrics, market trends, consumer behaviour and competitor activity, adjusting strategies as requiredDesign brand marketing guidelines and plans to support sales and profitability targetsCommunicate marketing strategy, performance and insights to senior executives and external stakeholdersLead market development initiatives and track new launches and market developments nationally and internationallyAssess risks associated with marketing initiatives and develop contingency plans

Customer Insights, Positioning & Promotion

Lead primary research across patient segments and indications to gather customer feedback aligned with strategic objectivesFinalise product positioning strategies and identify distinct customer segments for each offeringIdentify communication differences required for General Practitioners, Specialists and Pharmacists, and initiate discussions with agenciesConduct regular field visits to assess implementation of marketing strategies and identify improvement opportunitiesEngage with the medico-marketing team to align promotion with positioning and business goalsEstablish key performance indicators for positioning and promotion strategies and adjust based on market responseEncourage continuous improvement and adaptation based on feedback and market trends

Business Performance & Forecasting

Conduct monthly business reviews covering SKU trends, regional performance, market dynamics, competitor activity, USPs, campaign effectiveness, communications, fieldwork insights and KOL feedbackReview forecasts monthly and propose strategic adjustments to marketing plans based on observed insights and trendsIdentify and implement relevant best practices from other regions to improve marketing effectiveness and business performance

Stakeholder, KOL & Partner Management

Establish and maintain communication with KOLs and relevant healthcare organisations to monitor significant developmentsMaintain strong relationships with key members of licensing partnersOrganise roundtables and advisory board meetings to understand market developments and plan the way forwardWork closely with the sales team to resolve issues, escalating complex matters to senior management where requiredOversee conferences and events for the therapeutic segment, ensuring brand guidelines are followedEstablish metrics to evaluate relationship management and marketing initiatives against business goals

Requirements

Bachelor's or Master's degree in Marketing, Business, Life Sciences or a related field. An MBA or Master's in Business is preferred8-10 years of sales and marketing experience in a pharmaceutical organisationProven ability to manage teams, ideally with 3-5 years in a managerial roleAnalytical skills, digital channel management and execution, strategic communication, decision-making, problem-solving, leadership and people managementProficiency in analysing data to inform decisions, track market trends and identify growth opportunitiesExcellent verbal and written communication skills for internal and external stakeholders, including presentations and reports