Digital Marketing Specialist

Flower Power is Australia's largest retail Garden Centre & Lifestyle group, boasting 11 retail stores across Sydney and Maitland. We cultivate, source, ands ell an extensive selection of plants, landscape materials, outdoor furniture ,homewares, and gifts.

Digital Campaign Coordination

• Planning, coordinate, schedule and rollout of digital campaigns across email, social, and paid media.

• Produce digital assets including copy, creatives and coordinate approvals across stakeholders.

• Manage campaign timelines, calendars, and task trackers to ensure timely delivery of assets.

• Liaise with content producers and internal partners to keep campaigns on track.

• Development and execution of the strategic digital marketing plan to help enhance promotional campaigns and drive sales.

• Work with agency partners to optimise our digital presence on Google Merchant Centre, Google my Business and organic positions across the Google network.

 
Website Content & SEO Management

• Optimise page content, structure, metadata, and links to improve search visibility and user experience.

• Monitor SEO performance and implement improvements based on analytics and keyword research.

• Update and maintain website, landing pages, and event pages.

• Upload and tag digital content including videos.

Reporting & Analytics

• Track campaign performance across email, social, website, and paid platforms.

• Report on KPIs and provide insights to inform ongoing optimisation.

• Assist in A/B testing and experiment design to drive engagement and conversion.

Platform & Process Management

• Maintain internal documentation, including campaign trackers, SOPs, and workflow tools.

• Update budgets and invoicing to accounts on a weekly basis. Ensuring accurate budget pacing with all campaigns.

• Stay up to date with digital tools, trends, and platform updates across the stack.

• Identify opportunities to streamline processes and improve campaign efficiency.
  

Team & Event Support

• Support content delivery, including content updates, comms, and admin tasks.

• Assist in content collation and post-event publishing for on-demand platforms.

• Support the eCommerce manager with on-site optimisation to improve conversions and user experience across our platform.
  

What You’ll Bring

• Minimum of 3 years’ experience in digital marketing, campaign coordination, or media support roles.

• Experience shooting, cutting and publishing video content in Adobe Premiere Pro or similar software.

• Experience shooting with iPhone 17 Pro, gimbal and wireless mics.

• Comfortable working with our team members in-store to create engaging promotional content for use in our digital channels.

• Familiarity with platforms such as WordPress, Magento, Mailchimp, Klaviyo, Google Analytics, Google Merchant Centre, and Meta Business Suite.

• Working knowledge of SEO principles and tools (e.g. SEMrush, Google Search Console).

• Highly organised, detail-oriented, and comfortable juggling multiple deadlines.

• Analytical mindset with an interest in performance data and conversion optimisation.

• Great communicator, with strong collaboration and time management skills.

• Interest in leadership, business, or media is a plus.
  

What We Offer

• Be part of a young, passionate, marketing team that works closely together to deliver engaging campaigns to our Garden Lovers Club.

• Staff discounts on products.

• Team lunches, cook-offs and games.

Flower Power is an equal opportunity employer actively promoting fairness and inclusivity in its hiring practices and workplace environment. Only shortlisted candidates will be contacted.