Paid Media Manager - D2C Lifestyle Brand

Paid Media ManagerD2C Lifestyle Brand | Sydney (Hybrid)$120,000 – $140,000 + super
We're hiring a Paid Media Manager for one of Australia's most recognisable lifestyle brands. Founder-led, design-obsessed, and sold in more than four regions around the world, with dedicated stores across Australia, the US, the UK and Europe.
You've almost certainly seen their products, even if you've never clocked who makes them. The kind of brand people don't just buy, they love. And this is the seat that drives the growth. Big enough to matter, lean enough that you'll sit close to the real decisions, not three layers away from them.
The role
This is a hands-on paid media role, and paid is the heart of it. You'll own the paid channel end to end across all four regions, with Meta and Google as the engine room and multi-million dollar yearly paid budgets behind you.
You'll be in the platforms building, optimising and scaling the work yourself. Four markets, four different audiences, and a trading calendar that always has a peak to chase somewhere in the world. Few paid roles in Sydney offer this kind of international scope.
What you'll own
The paid channel across all four regions: KPIs, budgets, forecasts and phasingHands-on campaign build and optimisation across Meta and Google, with YouTube and display in the mixCAC and CPA targets, and making every dollar work harder as the brand scalesYour own GA4 reporting, built to answer trade questions fast, plus attribution, A/B testing, and conversion and brand lift studiesThe Google and Meta relationships, staying ahead on campaign tacticsAffiliates as a genuine channel: optimising existing publisher relationships and recruiting new onesA tight feedback loop with the in-house creative team on performance contentScaling paid acquisition to drive the international growth plan
While paid is the core, the role reaches wider. You'll work alongside CRM on acquiring customers who stick, feed into the retention push, and have a real voice across the broader digital mix. It's a paid seat with genuine breadth, not a silo.
What we're looking for
Approx 4+ years in performance or paid mediaStrong and hands-on across both Meta and Google, not heavy on one and light on the otherExperience running efficient paid campaigns across Meta, Google, YouTube and TikTokA track record of growing conversion volume within CPA targetsComfortable building and reading your own GA4 reporting, with a solid grasp of attributionA believer that creative drives performance, and someone who works well with creative teamsAgency-trained is a plus. Product or retail background is nice but not essential. It's the paid craft that counts
This is a hands-on seat. You'll be in the platforms owning the build, the budgets and the numbers. If you're looking to step back and manage a team or an agency rather than do the work yourself, this one won't be the right fit. If being close to the work is exactly what you love, we'd like to hear from you.