Senior Category Development Manager

About the Role:

The Senior Category Development Manager is responsible for driving category growth through deep categories, channel, consumer and shopper understanding. Reporting to the Category & Trade Marketing Director, this role leads category strategy, insights, and planning initiatives that create value for consumers, customers, and Ferrero.

Working closely with cross-functional teams, the position translates insights into actionable growth plans while fostering strong partnerships with key retail customers. The role also plays an important part in shaping category strategies, influencing business decisions, and developing category capability across the organization. This is a great opportunity to join an expanding Category Development team with Ferrero Australia now present in multiple exciting categories across Confectionery, Spreads, Biscuit, Frozen Desserts & BFY (Better For You) Snacks.

Main Responsibilities:

Lead the development of category, shopper, and market insights to support strategic decision-makingLeverage multiple data sources and research tools to identify growth opportunities and emerging trendsDeliver compelling analysis and recommendations that influence commercial strategyDevelop reporting frameworks and performance tracking to measure category and business performanceDevelop and champion category growth frameworks across channels and categoriesTranslate consumer and shopper insights into actionable category strategiesProvide recommendations on assortment, pricing, space, visibility, and promotional effectivenessCollaborate with cross-functional teams to build integrated annual plans and long-term growth initiativesPartner with Marketing and Commercial teams to support innovation pipeline developmentProvide category and shopper perspectives to help shape product launches and go-to-market strategiesEnsure innovation plans align with consumer needs, category opportunities, and retailer requirementsAct as a trusted category advisor to key retail partnersSupport customer planning, category reviews, and joint business planning through evidence-based insights and recommendationsStrengthen Ferrero's reputation as a category leader through best-in-class category expertise and thought leadershipLead, coach, and develop a team of category professionals. Foster a culture of collaboration, continuous improvement, and high performanceStrengthen category capability across the business through knowledge sharing, tools, and best practices

About You:

University degree in Business, Marketing, Commerce, Economics, or a related disciplineSignificant experience in Category Management, Category Development, Trade Marketing, or a related FMCG commercial functionDemonstrated success using insights and analytics to shape business strategy and influence decision-makingStrong commercial acument and analytical capability, storytelling and presentation skillsAdvanced stakeholder management, influencing capability and cross-functional collaborationStrong project management, problem-solving and decision-making skills with ability to work in a fast-paced environmentAdaptability, resilience, and a continuous improvement mindsetTeam leadership and talent development skillsAdvanced MS Office skills, experience using consumer, shopper, and retail data sources

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.