Senior Marketing Performance Manager

We are seeking a strategic and results-driven Senior Marketing Performance Manager to lead and elevate our marketing function across all centres. As a key member of the executive leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand growth, centre occupancy, and long-term business success.

This is a senior leadership role requiring a balance of planning, organising, directing and coordinating the advertising, business development, and sales and marketing activities within organisation.

About Us

Mini Masterminds is a privately owned, family-run organisation committed to delivering high-quality early childhood education and care in a safe, welcoming, and nurturing environment. Our teams are passionate professionals dedicated to achieving the highest standards for children, families, and communities across all our centres.

Key Responsibilities

Develop and lead the overarching marketing strategy aligned with business growth and occupancy targetsDrive brand positioning, ensuring consistency and excellence across all childcare centresOversee multi-channel marketing initiatives including digital, social media, PR, events, and local area marketingLead and mentor the marketing team, fostering innovation, accountability, and high performancePartner with senior leadership to align marketing initiatives with financial and operational objectivesAnalyse market trends, customer insights, and competitor activity to inform strategic decisionsOversee digital strategy including website optimisation, SEO, paid advertising, and campaign performanceLead centre-specific marketing plans to maximise enrolments and community engagementManage agency, supplier, and stakeholder relationshipsIdentify and execute PR opportunities to enhance brand visibility and reputationDrive continuous improvement through data-led decision making and performance tracking

About You

Proven experience in a senior marketing leadership roleStrong strategic thinking with the ability to translate vision into measurable outcomesDemonstrated success in driving growth, brand awareness, and customer acquisitionExperience managing multi-site or multi-brand marketing (highly regarded)Strong leadership skills with experience building and developing high-performing teamsExpertise across digital marketing, brand management, and campaign executionExcellent communication, stakeholder management, and influencing skillsCommercially minded with strong analytical and financial acumenExperience in early childhood, education, or service-based industries (desirable)Willingness to travel between centres and head office as required

What We Offer

Competitive executive-level remuneration packageOpportunity to shape and lead the marketing direction of a growing organisationSupportive and collaborative executive team environmentOngoing professional development and leadership growthStrong focus on work/life balanceCareer progression within an expanding business

If you’re a visionary marketing leader looking to make a meaningful impact within a purpose-driven organisation, we’d love to hear from you.