Marketing Manager

Full-Time | National brand, hybrid | Adelaide base preferred, open to the right person anywhere in Australia
South Ave's marketing is already working. We need someone to build the engine that makes it scale.
ABOUT USSouth Ave sits at the intersection of fashion, culture and better-for-you beverages — and we've built a brand with real cut-through. Consistent growth. Creative that doesn't look like anything else in the category. A product people are genuinely proud of. Now we're expanding nationally and we need a senior marketing operator to take ownership of the function that makes all of it happen at scale.
WHAT THIS ROLE ACTUALLY ISThis is not a coordinator role with a senior title. You will own marketing operations. You'll manage a team of three, hold agencies accountable, run campaign delivery end-to-end, and build the systems that let the brand scale without chaos. In six months, the marketing function should run clearly and consistently — with you at the centre of it.
WHAT YOU'LL BUILDA structured, high-output marketing operation with clear accountability throughoutClean campaign delivery — brief to launch to wrap — across product drops, retail, activations, and partnershipsA 12-month marketing roadmap the whole business works fromTight cross-functional alignment between creative, social, and salesNew channels and initiatives that push the brand into new territory
You'll manage a Senior Brand Lead, Graphic Designer, and Social Media Coordinator in-house —plus external agencies. This is a real team producing real output. Your job is to help scale and grow them.
THE 30 / 90 / 180 EXPECTATION30 days: Brand inside out. Weekly cadence, clear owners, single source of truth established.90 days: Running independently. Fewer bottlenecks. Cleaner handovers. Numbers visible.6 months: Output higher and consistent. New channels live. Function stable. You own it completely.
THIS ROLE IS FOR YOU IFYou've led marketing teams and know how to get consistent output from peopleYou're an operator first — you build systems and structure, not just strategiesYou're comfortable in fast-moving environments where priorities shiftYou want to own a function completely, not manage tasks within one
THIS ROLE ISN'T FOR YOU IFYou're creative-first with limited operational disciplineYou need a fully structured system before you can performYou're uncomfortable with accountability or commercial pressure
WHAT YOU GET$90K–$130K base + bonuses. Adelaide-based, hybrid flexible. Direct access to the founding team. Real ownership from day one.
APPLYSend us your CV and examples of work - campaigns you've run, systems you've built, teams you've led. Show us how you operate.