Technical Sales Representative / Sales Engineer

About this Role

We are seeking a Technical Sales Representative / Sales Engineer to drive sales growth and develop industrial customers across New South Wales. This is a hands-on field sales role focused on technical solution selling, customer development, product demonstrations, and territory growth.

This opportunity is well suited to an early-career Sales Engineer / Technical Sales professional who combines an engineering mindset with strong commercial and customer-facing skills.

We are particularly interested in candidates who are ambitious, technically curious, customer-focused, and eager to build a long-term career in industrial sales.

Key Responsibilities

• Develop new customers, distributors, and business opportunities across NSW.

• Manage the full sales cycle from lead generation through quotation and order.

• Conduct customer visits, technical assessments, product demonstrations, and presentations.

• Understand customer processes and identify opportunities for productivity, quality, and efficiency improvements.

• Provide technical solutions based on customer requirements rather than simply selling products.

• Manage and grow an assigned sales territory and achieve sales/order intake targets.

• Build strong relationships with customers, decision-makers, and channel partners.

• Support distributors through joint customer visits, technical training, and application support.

• Maintain accurate CRM records, sales pipelines, account plans, and forecasts.

• Monitor market trends, competitor activity, and new project opportunities.

Requirements

• Must have valid working right in Australia

• 3+ years of experience in technical, industrial, or B2B sales.

• Candidates at junior level are welcome, provided they have relevant industrial sales experience.

• Engineering background is required, preferably Mechanical, Industrial, Automation, or a related discipline.

• Experience selling technical products, solutions, equipment, or industrial technologies.

• Understanding of industrial processes, applications, and customer requirements.

• Experience managing a sales territory and working toward commercial targets.

• Strong communication, presentation, negotiation, and relationship-building skills.

• Self-motivated, proactive, disciplined, and comfortable working independently.

• Target customer exposure to government and defence-related sectors is highly relevant.

• Advanced diploma or higher degree in marketing, sales, engineering or any technical or industrial

Preferred

• Bachelor’s degree in Engineering or equivalent technical qualification.

• Experience working with distributors or channel partners and assembly tooling is a big plus

• Exposure to manufacturing, automation, mining, energy, industrial assembly, or related industries.

• Experience with technical demonstrations, customer training, or seminars.

• Exposure to smart tools, automation, digital manufacturing, or connected industrial solutions.

What We Offer

• Competitive salary of up to AUD 110,000 per annum, depending on experience.

• Performance-based commission.

• Superannuation.

• Company laptop and mobile phone.

• Comprehensive onboarding, product, and application training.

• Career development opportunities.

• Long-term career growth with a global industrial technology leader.