Digital Performance Specialist

About Us:

Experience Gold Coast (EGC) is a single, unified organisation that brings together HOTA (Home of the Arts), Destination Gold Coast, Study Gold Coast and Major Events Gold Coast. Formed in 2023, EGC plays a central role in driving the growth of the city’s visitor economy. EGC plays a pivotal role in supercharging outcomes across tourism, events, arts & culture and education, with a clear objective of positioning the Gold Coast as the lifestyle capital of Australia.

About the Role:

We’re looking for a results-driven Digital Performance Specialist to join our Growth & Partnerships team.

Reporting to the Digital Manager – Media & Performance, you’ll play a key role in planning, executing and optimising paid digital campaigns across multiple channels. Working across a diverse portfolio of brands and campaigns, you’ll use data-driven insights to maximise performance, optimise return on investment and help deliver measurable business outcomes.

This is an exciting opportunity for a digital marketing professional who thrives on analysing performance, testing new ideas and continuously improving campaign results in a collaborative, fast-paced environment.

What You’ll Do:

• Plan, implement and optimise paid digital campaigns across search, social, display, video and other digital channels.
• Monitor campaign performance daily, identifying opportunities to improve results and maximise ROI.
• Assist in developing digital marketing strategies aligned with organisational and campaign objectives.
• Manage campaign budgets, ensuring media investment is allocated effectively.
• Analyse campaign data and provide meaningful insights, recommendations and performance reporting.
• Collaborate with internal marketing, creative and digital teams to deliver integrated campaigns.
• Build strong relationships with external agencies, media partners and technology providers.
• Stay up to date with emerging digital trends, technologies and best practice to drive continuous improvement.

What You’ll Bring:

• At least 3 years’ experience in a digital performance, paid media or digital marketing role.
• Hands-on experience across paid search, paid social, programmatic display, video and other biddable media platforms.
• Strong analytical skills with the ability to interpret campaign data and translate insights into action.
• Experience managing digital marketing budgets and optimising campaign performance.
• Excellent communication and stakeholder management skills.
• A collaborative approach and the ability to work effectively across multiple teams.
• Strong organisational skills with the ability to manage competing priorities.
• A passion for digital marketing, innovation and delivering measurable results.

Why You’ll Love Working With Us

• Be Part of the Action: Work at the heart of the Gold Coast’s thriving arts and culture scene, where creativity and community come together.
• Exclusive Discounts: Enjoy discounts at all Food and Beverage outlets across the HOTA precinct, plus discounted tickets to cinema screenings, events, and activities.
• Empowerment Time: Take four paid days per year dedicated to personal growth and wellbeing.
• Paid Parental Leave: We support our team members with paid leave during this important life stage.
• Wellbeing Support: Access Sonder, our comprehensive team member care and wellbeing service.
• Professional Development: Unlock learning opportunities through our Learning Lab, offering up to 1,000 courses to help you grow and thrive.

Join us in creating unforgettable experiences at Experience Gold Coast!

How to Apply

Apply now and help deliver digital campaigns that inspire people to experience everything the Gold Coast has to offer!

To apply for this position, please submit a brief cover letter along with your resume.

Experience Gold Coast values diversity and inclusion. We are dedicated to providing equitable employment opportunities and welcome applications from individuals of all cultures, genders, ages, Australia’s First Nations Peoples, LGBTIQ+ communities, and people with disabilities.