Content & SEO Specialist

Snowy River Caravans is Australia’s fastest-growing caravan brand.

We believe in empowering Australians to explore their backyard with confidence and comfort. As we grow rapidly across Australia and New Zealand, we’re building a high-performance national team that shares our passion for adventure, innovation, and exceptional customer experience.

PURPOSE OF THE ROLE

Reporting to the Marketing Manager, you’ll join a creative, fast-paced marketing team within one of Australia’s leading caravan manufacturers.

As our Content Specialist, you’ll bring ideas to life across social media, digital, and email channels including creating stories that connect audiences with the freedom and adventure of the open road. This role is ideal for someone who loves storytelling, thrives in a collaborative environment, and has a strategic mind for audience engagement and lead nurturing.

Skills, Experience, and Qualifications:

• Proven experience in content marketing, social media, or digital communications (experience in lifestyle, automotive, or outdoor industries is advantageous)
• Strong storytelling and copywriting ability, with a knack for tailoring messages to different audiences and platforms for the Australian market
• Solid understanding of SEO, keyword research, and content optimization best practices
• Familiarity with email marketing and social media tools such as Sprout Social and Salesforce Marketing Cloud, with a focus on creating consistent lead nurturing touchpoints that guide audiences through the customer journey
• Proficient in Adobe Creative Suite, Canva, or Figma for content layout, design, and creative production
• Experience writing or producing short-form video content and working alongside creative or production teams
• Highly organized, detail-oriented, and confident managing multiple projects in a fast-paced environment
• Degree in Marketing, Communications, Journalism, or a related field preferred

Key Responsibilities:

• Conduct market and competitor analysis to identify emerging trends and inform content strategy
• Plan, design, and produce engaging content for monthly newsletters, social media channels, and email nurturing campaigns
• Develop campaign briefs and collaborate with the marketing and creative teams to ensure consistent brand tone and storytelling across all touchpoint
• Partner with internal teams and external stakeholders to develop innovative and engaging content strategies that strengthen brand presence
• Manage the social content calendar and craft compelling stories across Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Write engaging video scripts and collaborate with the production team to deliver content aligned with brand messaging and audience engagement goals
• Lead SEO strategy and execution to improve website visibility, search rankings, and overall content performance through keyword research and optimization
• Support additional content creation, editing, and campaign initiatives as required

READY TO APPLY?

If you’re a relationship-builder with a love for the open road and want to be part of something growing, innovative, and customer-centric, we’d love to meet you.

Apply now and help us deliver the Snowy River experience to thousands of Aussie adventurers.

Snowy River Caravans is an Equal Opportunity Employer and welcomes applications from a diverse range of backgrounds to apply for our positions. We are committed to creating an inclusive work environment for all employees.

Only applicants with full Australian working rights should apply.

No agencies please, we have this one covered!