Marketing Manager - SportsPower

Are you an experienced marketing professional who thrives on delivering impactful campaigns and want to continue to build strong national brand?

SportsPower is seeking an innovative and commercially minded Marketing Manager to lead our national marketing function. This is an exciting opportunity to shape the future of our SportsPower retail brand while working with an extensive network of independently run and 7 company run stores across the country.

About Us
SportsPower is a brand within Associated Retailers Limited (ARL); a retail services group that supports over 290 members and 400 stores across Australia and New Zealand. Our vision is to enable our independent members to have thriving contemporary retail businesses under well-known brand names also including Toyworld, Compleat Angler, Camping World and Mensland. 

Starting in 1978, SportsPower is proudly the oldest national sports retail brand in Australia with over 90 stores across Australia. These stores are predominantly in regional towns where our passionate members play an important role supporting their local communities.

About the Role

Reporting to the Head of Product & Brand and leading our own designer, you will be responsible for developing and executing SportsPower's national marketing strategy across print, digital and in-store channels. You will lead integrated campaigns that strengthen our brand, drive customer engagement and support commercial growth.

Working closely with internal stakeholders, agencies, suppliers, and SportsPower members, you'll ensure campaigns are delivered on time, on budget and to the highest standard.

Key Responsibilities

• Develop and implement SportsPower's national and company store marketing strategy and annual marketing calendar

• Lead integrated marketing campaigns across print, digital, EDM and social media

• Manage the SportsPower Marketing & Design Coordinator, creative agencies and production partners

• Oversee production of campaign deliverables

• Drive digital marketing direction and collaborate closely with the eCommerce team

• Champion SportsPower's brand standards and ensure consistency across all customer touchpoints

• Build strong relationships with SportsPower members, supporting local marketing initiatives and increasing campaign participation

• Monitor campaign performance, analyse results and optimise future marketing investment

• Manage the marketing budget and deliver measurable commercial outcomes

About you

You are an emerging marketing leader who combines creativity with commercial thinking. You enjoy working in a fast-paced retail environment where every campaign makes an impact.

You will ideally have:

• Proven experience in a marketing management role

• Experience developing and delivering integrated marketing campaigns across print and digital channels

• Strong retail, consumer or franchise marketing experience

• Excellent project management and organisational skills

• Outstanding stakeholder management and communication abilities

• Experience managing agencies, budgets and marketing performance

• Strong leadership skills with the ability to coach and develop others

• A tertiary qualification in Marketing, Communications, Business or a related discipline will be highly regarded.

Why join us?

• Opportunity to influence the future direction of an iconic Australian retail brand

• Work with a passionate and collaborative team

• Variety, autonomy and ownership of national marketing campaigns

• Support Office based in Oakleigh with free car parking

• Competitive salary package

• Birthday leave and flexible workplace

• Ongoing professional development and career growth opportunities

If you're a strategic marketer who enjoys turning ideas into successful campaigns and wants to make a genuine impact within a respected national retail organisation, we'd love to hear from you.

Apply now with your resume and a cover letter outlining your marketing achievements and why you're the ideal person to lead the SportsPower marketing function.