Senior Public Relations Manager

Join Porsche Australia: Drive Your DreamsAt Porsche, we don't just craft sports cars - we cultivate careers.
For 75 years, our unwavering commitment to Innovation, Design and Performance has defined our legacy and captivated our community.
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About the Role: Senior Public Relations ManagerPorsche Cars Australia is seeking an experienced and commercially astute Senior Public Relations Manager to lead the planning, development, delivery and governance of public relations and earned communications activities across the Australian market.
Reporting to the Director – Marketing & Public Relations, this senior leadership role is responsible for protecting and elevating Porsche’s corporate profile, product narrative and brand positioning in Australia, while ensuring alignment with local business objectives and global Porsche AG communication frameworks.
Key ResponsibilitiesLead the development and execution of market-specific PR and communications strategies aligned with our business priorities and Porsche AG direction.Provide strategic oversight of product, corporate and brand communications to protect and enhance Porsche’s reputation in Australia.Lead national press event strategy, including media launches, drive programmes, briefings and technical workshops.Manage senior media relationships and act as a spokesperson for Porsche Cars Australia.Lead crisis communications preparedness, frameworks and scenario planning.Oversee PR-led owned content, including newsroom activity, local Porsche publications and special projects.Provide strategic oversight of PR-led organic social media activity, including content governance, tone and community management standards.Manage PR operational planning, annual budget development, agency relationships, procurement processes, contracts and performance evaluation.Provide strategic oversight of the press fleet programme to support product communications priorities.
What You OfferMinimum 8 to 10 years’ experience in senior public relations or communications roles.Proven leadership experience within automotive, luxury or premium brand environments.Strong understanding of the Australian and international media landscape.Demonstrated experience leading crisis communications and complex media issues.Experience managing large scale product and corporate communications programmes.Strong financial acumen, with experience owning and managing PR budgets.Excellent written, verbal and presentation skills.High-level stakeholder management and influencing capability.Automotive experience, which will be highly regarded.
What We OfferSubsidised private health insuranceAnnual performance incentive bonusesAccess to subsidised vehicle leasing programNew vehicle and Group Brand discountsFlexibility to work arrangementsSalary packaging opportunities
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