Paid Social Media Specialist Hybrid

This is an opportunity for an experienced Paid Social or Performance Marketing professional to take ownership of a key growth channel within one of Australia's most recognised retail brands. You'll be responsible for shaping strategy, driving performance and delivering measurable commercial outcomes across Meta, TikTok and emerging platforms. We're looking for someone who understands the numbers behind great performance marketing and can confidently optimise towards metrics such as ROAS, CAC, customer growth and revenue.

This role suits an experienced Paid Social or Performance Marketing professional who is comfortable owning channel strategy as well as hands-on campaign execution.

Reporting to the Digital Media Manager, you'll partner closely with Marketing, Creative, Data and Ecommerce teams to develop, execute and optimise Paid Social strategies that deliver measurable commercial outcomes. You'll be joining a broader marketing team of 15 specialists, collaborating across digital, ecommerce, creative and brand functions. You'll bring a data-driven mindset, a passion for continuous improvement and deep platform expertise to help us reach and engage parents at every stage of their journey.  

What you'll be doing 

• Act as the Paid Social subject matter expert, championing best practice and continuous improvement
• Develop, execute and optimise Paid Social campaigns across Meta, TikTok and emerging platforms
• Drive customer acquisition, engagement and sales through data-driven campaign strategies
• Manage campaign performance, budgets and ROAS through ongoing testing, learning and optimisation
• Analyse campaign and audience data to uncover insights and improve results
• Partner with Marketing, Creative and Ecommerce teams to deliver integrated campaigns
• Present performance insights and recommendations to stakeholders across the business
• Stay ahead of industry trends and identify new opportunities to grow channel performance

About You 

• Proven experience managing and optimising large-scale Paid Social campaigns, ideally within a performance marketing agency or fast-paced ecommerce environment
• Demonstrated experience developing channel strategy, not just campaign execution
• Strong understanding of performance marketing principles including ROAS, CAC, MER, customer lifetime value, attribution, audience targeting and campaign optimisation
• Experience managing media budgets and delivering results against commercial KPIs 
• Strong analytical capability with the ability to turn data into actionable insights and recommendations 
• Comfortable working autonomously, challenging ideas and influencing stakeholders to achieve better business outcomes
• Passionate about the digital marketing landscape and actively keeps up to date with platform updates, industry trends and emerging opportunities
• Highly organised, detail-oriented and comfortable managing multiple priorities  

Why Join Us

• Own the Paid Social strategy for a leading Australian retail brand
• Work alongside a collaborative marketing team of 15 specialists
• Influence creative, digital, ecommerce and customer acquisition strategy
• See the direct impact of your work on business performance
• Enjoy the stability and work-life balance of an in-house role while continuing to work on sophisticated performance campaigns

Ideal Background

You might currently be working:

• Looking to move from an agency environment into an in-house role where you can own the strategy, see the direct impact of your work and focus on growing one of Australia's most recognised retail brands
• In a Paid Social, Performance Marketing or Digital Media agency
• Managing large ecommerce or retail accounts
• Seeking greater ownership, influence and visibility across a broader marketing team

What's in it for you 

📈 We’re accelerating growth across AU & NZ – when we grow, you grow 

🌱 Training and development to support your career progression 

🛍️ Employee & family discounts across our range 

✨ Access to team member benefits (fuel, groceries, entertainment & more) 

👶 Paid parental leave for primary & secondary carers 

🏡 Hybrid working (3 days office / 2 days home) 

💉 Annual flu shots 

💬 Employee Assistance Program for wellbeing support 

🤝 A collaborative, supportive team environment 

About Us 

Baby Bunting is Australia’s largest nursery specialty retailer – but we’re much more than that. 

We’re a growing community dedicated to supporting parents through every step of their journey. Our purpose is to share in the joy and support the challenges of raising little ones, helping families make the best choices for their needs. 

Please note; 

• Every employer in Australia has the obligation to ensure that employees have the relevant working rights. All successful applicants will need to undergo a Right to Work check
• Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check