Marketing & Ecommerce Coordinator

SONYA MODA | SydneyFull Time Role$75,000 - $85,000 + Super
SONYA MODA is looking for a talented and highly motivated Marketing & Ecommerce Coordinator to join our growing team. Working closely with the Founder & Creative Director, you will play a key role in bringing the SONYA MODA brand to life across ecommerce, email, social media, campaigns, content, influencer partnerships and customer touchpoints. This is a hands-on, execution-focused role for someone who loves fashion, understands digital and enjoys making things happen. You won't simply be coordinating external agencies. You'll be inside the brand, working directly with product, imagery, campaigns and launches and helping execute our marketing calendar from idea through to delivery. We're looking for someone creative, commercially minded, organised and proactive who wants to grow with an ambitious Australian fashion brand.
What You’ll Own
EcommerceManage day-to-day updates and merchandising across Shopify.Upload and maintain products, collections, imagery, copy and campaign content.Merchandise the website around launches, best sellers, new arrivals and commercial priorities.Coordinate website banners, landing pages and promotional updates.Monitor onsite customer behaviour and identify opportunities to improve conversion.Ensure the website consistently reflects the premium SONYA MODA brand.
Email & CRMBuild and schedule EDM campaigns through Klaviyo.Assist with the ongoing optimisation of automated flows and customer journeys.Coordinate campaign calendars around product launches, restocks, events and key trading periods.Segment audiences and monitor email performance.Report on revenue, engagement and opportunities across the email channel.
Brand & CampaignsWork directly with the Founder to execute collection launches and seasonal campaigns.Coordinate campaign assets across website, email, organic social and paid media.Assist with campaign concepts, moodboards, copy and creative execution.Ensure all customer-facing touchpoints feel consistent and elevated.Maintain the marketing calendar and ensure deadlines and deliverables are met.
Social & ContentAssist with the management of SONYA MODA's Instagram, TikTok and other social platforms.Schedule and publish content.Write and adapt brand copy across digital channels.Identify content opportunities using campaign imagery, UGC, influencer content and product.Monitor social performance and emerging fashion/content trends.
Influencer, VIP & PartnershipsCoordinate influencer, stylist and VIP gifting.Manage outreach, product selection, shipping and follow-up.Maintain gifting and relationship databases.Track content delivery and gifting performance.Identify creators, stylists and brand partners aligned with SONYA MODA.Assist with collection launches, events and VIP experiences.
Paid Media SupportYou'll work closely with our in-house Performance Marketing Specialist to:Ensure paid media has the latest product, stock and campaign information.Coordinate new creative assets for advertising.Identify products, launches and restocks that should be supported through paid media.Help facilitate rapid creative testing and campaign execution.
You Ideally Have:3+ years' experience in marketing, ecommerce or digital marketing.Experience within fashion, beauty, lifestyle or another premium consumer brand highly regarded.Hands-on Shopify experience.Experience building campaigns in Klaviyo or a similar CRM platform.Strong visual and creative judgement.Excellent written communication skills.A good understanding of Instagram, TikTok and digital content.Strong organisation and attention to detail.Basic design skills using Canva and/or Adobe Creative Suite are highly regarded.An understanding of ecommerce metrics and what drives online conversion.
Most importantly, you're someone who takes ownership.
You don't wait to be told about every small task. You notice opportunities, follow things through and genuinely care about the quality of the work you put into the world.
The OpportunityYou'll work directly with the Founder & Creative Director and have genuine exposure to every part of building and growing a premium fashion brand.
SONYA MODA is expanding both domestically and internationally, and this role offers significant opportunity to grow in responsibility as the business grows.
LocationThis is an office-based position in Gregory Hills, Sydney NSW.This role is not remote or hybrid at this stage. We believe being together in the business is important for this position, particularly given the close collaboration required across product, creative, ecommerce and marketing.
How To ApplyPlease submit your CV along with examples of relevant work or a portfolio where available.This may include:Ecommerce websites or Shopify stores you’ve worked onEDMs or Klaviyo campaigns you’ve createdSocial media content or campaignsBrand or collection launches you’ve helped executeOther digital or creative work relevant to the role
Please briefly outline your involvement in the work provided.
This is an employed position. We are not seeking freelancers, agencies or remote contractors for this role.