Digital Content Specialist

UTS College is a leader in pathway education. We were one of the first pathway colleges in Australia and have supported thousands of students – both international and domestic – to achieve their dreams and aspirations. 

We’re looking for a Digital Content Specialist to join the Future Students Unit team! Reporting to the Marketing Campaigns and Digital Manager, this role will be responsible for bringing to life UTS College’s AI SEO content roadmap. The objective will be to improve the visibility and accuracy of our brand across emerging AI-powered search platforms and LLM’s 

About the role  

This role will be responsible for creating and writing engaging content that appeals to our target audiences across the full student journey.  

You will also be working closely with an appointed digital agency to translate GEO and AEO recommendations into purposeful, high-quality content across the UTS College website and selected third-party platforms. 

Whilst the website will be the primary focus of the role, the position will also support external content and digital channels that strengthen UTS College’s authority, accuracy and visibility across LLM’s and AI search tools.  

This is a 12-month fixed term position. 

Key responsibilities of this role: 

• Write, create and publish new engaging website pages based on identified search, audience and business priorities. 

• Translate SEO, GEO and AEO audit findings and recommendations into a prioritised content production plan.  

• Partner with the appointed digital agency to implement strategic recommendations, clarify content requirements and bring the AI SEO roadmap to life.  

• Rewrite and optimise existing website pages to improve search performance, clarity, engagement and conversion.  

• Support the accuracy and consistency of UTS College information across selected third-party platforms that influence search and AI visibility.  

• Produce video and multimedia content that supports priority website pages and search objectives.  

• Collaborate with key stakeholders to interview academics, students, recruitment staff and other subject-matter experts to source accurate and credible information.  

• Conduct content audits across priority sections of the website and selected external platforms.  

• Provide ongoing Google Analytics and SEO reporting to demonstrate impact of increased citations and visibility across search and LLM platforms 

• Work and collaborate with students, parents and staff to create content for other key Marketing activities and initiatives including paid campaigns  

About you  
You will have: 

• Relevant qualifications in digital marketing, communications, journalism, content, media or related discipline.  

• A minimum of 8 years’ experience in digital content production, website content, digital marketing or a closely related field.  

• Demonstrated experience writing, editing, restructuring and publishing content for complex websites.  

• Strong knowledge of SEO content principles, search intent and on-page optimisation.  

• A demonstrated understanding and passion in GEO, AEO and the impact of AI-powered search on content discovery.  

• Experience translating SEO, content audit or digital strategy recommendations into practical content deliverables.  

• Experience in turning data sets (including GA4, search and LLM reporting) into meaningful insights that translate into clear content recommendations and output 

• Excellent writing, editing, proofreading, video creation and interviewing skills.  

What UTS College has to offer  

• Conveniently located inner-city campus within walking distance to Central Station.  

• A diverse workplace with a passion for encouraging and supporting inclusiveness.  

• Wellbeing programs including discounted gym memberships, free and confidential access to an Employee Assistance Program, wellbeing initiatives and resources.  

• Continuous learning and professional development (including ongoing learning & development opportunities, free LinkedIn Learning access and the UTS Library)  

• An easy-to-use Staff Recognition Program  

• Additional paid leave over the December end of year holidays  

• A competitive salary that includes 17.5% leave loading paid annually 

• A collaborative culture built on our Ethics of Respect, Integrity, Courage, Imagination, Compassion and Honesty  
    

If this sounds like you, we’d like to hear from you!  
Applications close 18th September 2026 

For more information about UTS College visit utscollege.edu.au