General Manager of Brand and Marketing

Summary:

The General Manager of Brand and Marketing will play a pivotal role in shaping the strategic direction of our advertising and public relations initiatives. This position is essential for driving brand awareness and engagement across various platforms, ensuring alignment with our organisational goals. The successful candidate will lead a dynamic team, fostering innovation and creativity to enhance our market presence in Australia.

Responsibilities:

• Develop and implement comprehensive brand and marketing strategies to enhance market share and brand visibility.
• Oversee the execution of marketing campaigns across multiple channels, ensuring consistency in messaging and branding.
• Lead and mentor the marketing team, promoting a culture of creativity and collaboration.
• Analyse market trends and consumer insights to inform strategic decisions and optimise marketing efforts.
• Manage budgets and allocate resources effectively to maximise return on investment.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
• Monitor and report on the performance of marketing campaigns, making data-driven adjustments as necessary.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in brand management or marketing within the advertising and PR industry.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong leadership skills with the ability to inspire and motivate a team.
• Excellent analytical skills and experience with data-driven decision making.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.