Senior Paid Media Specialist

Senior Paid Media Specialist
Hi, we’re Jaywing.
We’re a talented bunch of creatives, developers, designers, content makers, strategists and technologists - our difference is our strength.
A unique blend of specialists that collaborate as one, constantly introducing new perspectives to the problems we solve.
We strive to deliver highly effective, intelligent work.We scrutinise insight, to find proof.To create the best conditions for success.To take risks that aren’t risky at all.To leave nothing to chance.
And we’re on the hunt for a Senior Paid Media Specialist to join our Paid Media team in Sydney.

About the role
We’re looking for a hands-on paid media specialist who combines technical depth with strong commercial and client instincts.
This role sits at the heart of delivery. You’ll be the primary operator on key Tier 1 accounts, while also managing a broader portfolio. You won’t just execute — you’ll shape strategy, influence direction, and lead conversations with clients around what’s working and why.
You’ll need to be as comfortable in-platform as you are presenting recommendations, challenging thinking, and translating performance into clear, actionable insights.

Day to day you’ll:
Manage paid media campaigns end-to-end across Google Ads, Meta and other platformsOwn performance across key Tier 1 accounts, including budgets, pacing and strategyManage a portfolio of Tier 2 and Tier 3 clients with consistency and rigourLead client calls, presenting performance insights and clear next stepsAnalyse performance deeply, identifying true drivers rather than surface metricsOptimise product feeds across Shopping and Performance Max campaignsDevelop 3-month tactical roadmaps, including testing and growth strategiesCollaborate with Creative, Data, SEO and Client Services teams to deliver integrated outcomesUse automation, scripts and AI tools to improve efficiency and performance

We’re looking for someone who:
Has 3–5 years’ hands-on paid media experience (agency preferred)Is highly proficient across Google Ads (Search, Shopping, PMax, Display, YouTube) and MetaUnderstands product feed optimisation and eCommerce performance driversCan translate data into clear, commercially relevant insightsIs confident leading client conversations and building strong relationshipsHas experience with GA4, Looker Studio and tracking (GTM, server-side tagging)Is comfortable working with automation, scripts and AI toolsStays curious and up to date with industry developments
Bonus if you:
Have experience beyond Google and Meta platformsHave worked with the Google Ads API or built custom tools

In return we’ll give you:
A genuine commitment to your development and career progressionA no-blame culture that encourages experimentation and learningA collaborative team with deep expertise across strategy, creative and performanceA hybrid working model and a great CBD office on Flinders LaneA culture that values balance, wellbeing and inclusion
Plus:
Remote working from another time zone (up to 8 weeks per year)Birthday leaveA wellbeing day each year
If you’re a Paid Media Specialist who thrives on being close to the work, enjoys solving complex performance challenges, and wants to make an impact — we’d love to hear from you.