APAC Institutional Marketing - Vice President

Job Description

Help shape how the Asia Pacific region's largest asset owners including Sovereign Wealth Funds, Pension Funds and Insurers discover, understand, and engage with our investment capabilities. You will work across location and functional marketing teams to bring timely, client-led campaigns to market—spanning digital, events, and content. This is a hands-on role where your ideas translate into measurable outcomes. If you enjoy connecting insights to execution, you will thrive here.

As the APAC Institutional Marketing Lead within the Asset Management Marketing team, you will develop and execute a regional marketing strategy for the APAC Institutional business to deliver targeted marketing plans that raise awareness, educate clients, and support the growth of APAC institutional business. You will partner with the APAC Institutional business lead as well as local, regional, and global stakeholders including sales teams, product teams and marketing teams to execute campaigns across digital channels and events, while tracking performance and continuously improving the end-to-end client experience.

Job Responsibilities

Develop and implement regional Institutional marketing strategy aligned to business and marketing objectivesPartner with local, regional, and global stakeholders to drive delivery of the strategyLead the planning and execution of large-scale, multi-market marketing programs, including proprietary and sponsored events, in partnership with marketing, sales, and key stakeholders across the organizationManage all aspects of program and event execution, including vendor coordination, speaker engagement and messaging, logistics, and the development of marketing and event collateralPartner with local marketing teams to plan and execute local events and initiatives, ensuring a consistent, high-quality client experience across marketsSupport management of institutional marketing budgets, working in close collaboration with local channel marketing teamsAnalyse competitor activity, market data, and client behavior to generate insights and refine marketing plansTrack and report outcomes including lead generation, sales conversion, and return on investmentEvaluate the customer journey across channels and touchpoints to improve engagement and experienceEnsure marketing materials and activities meet internal controls and external regulatory requirementsIdentify opportunities to improve approaches, challenge existing ways of working, and strengthen campaign effectiveness

Required Qualifications, Capabilities, And Skills

Bachelor's degree (or equivalent relevant experience)Minimum 10 years of marketing experience Strong understanding of the institutional channels in APACProven ability to manage multiple stakeholders across markets and time zonesStrong digital, data and analytical skills with ability to translate data into actionable insightsExcellent written and verbal communication skills, including financial writing and presenting to senior stakeholdersProven project management and cross-functional collaboration skillsCapable of working independently and with ownership, high attention to detail and strong execution disciplineExperience with digital and social marketing, including website content management, search engine optimization (SEO) and search engine marketing (SEM), and measuring campaign performance and improving conversion through testing and optimisationExperience partnering across a global organisation and navigating multiple stakeholders and be comfortable operating in a fast-paced environment with shifting prioritiesDemonstrated initiative, accountability, and sound judgement when working independently

Preferred Qualifications, Capabilities, And Skills

Previous APAC or Asset Management specific experienceExperience with digital and social marketing, including website content management, search engine optimization (SEO) and search engine marketing (SEM)Experience measuring campaign performance and improving conversion through testing and optimisationComfortable operating in a fast-paced environment with shifting prioritiesDemonstrated initiative, accountability, and sound judgement when working independentlyExperience partnering across a global organisation and navigating multiple stakeholders

ABOUT US

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.