Social Media Coordinator

THE ROLE

The role: Social Media Coordinator
The roster: Full-Time
The location: RATIONALE Kyneton HQ

Join RATIONALE’s Marketing Team and bring our brand to life across social through elevated, engaging and social-first content.

Reporting to the Content Manager, you’ll take ownership of the day-to-day execution of RATIONALE’s social channels from creating and editing content and writing copy, through to publishing, community engagement and performance reporting.

• Own the day-to-day execution of RATIONALE’s organic social channels, including Instagram, Facebook and LinkedIn

• Create engaging social-first content, capturing and editing short-form video, imagery, behind-the-scenes moments, events and brand experiences

• Write compelling, brand-aligned copy across captions, Stories, Reels and other social formats

• Plan, manage and maintain the social content calendar, ensuring activity is aligned with broader Marketing and product priorities

• Bring fresh creative ideas to the table, identifying relevant social trends, formats and cultural moments for RATIONALE

• Capture content across RATIONALE Flagships, events, activations, shoots and other key brand moments

• Manage publishing and community engagement, working with Client Service to ensure questions and enquiries are responded to appropriately

• Monitor social performance and audience behaviour, using insights to continually evolve and optimise content

• Support campaigns, launches, partnerships, PR and events with timely and engaging social content

• Collaborate closely across Marketing, Education, Retail and other teams to uncover stories and create content that brings the world of RATIONALE to life

LUMINOUS BENEFITS

At RATIONALE, our employees are at the heart of every decision we make, and we love to reward and recognise each employee’s contributions through:

• Hybrid working environment

• Quarterly product allowance

• Complimentary bi-monthly RATIONALE facial treatments

• Ongoing professional development and training

• Company-paid Reproductive Health Leave

• Company-paid Parental Leave

• Company-paid Celebration Leave

• Inspiring conferences, events and team connection activities

ABOUT YOU

You’re a creative and highly organised social media professional who understands what makes great content and loves being hands-on in bringing it to life.

• Previous experience in social media, content or marketing

• A natural content creator who is confident filming, capturing and editing social-first video and imagery

• Strong copywriting skills with an excellent eye for detail and tone of voice

• Strong understanding of Instagram, TikTok, Facebook and LinkedIn, including platform trends, formats and best practice

• A strong visual eye and appreciation for luxury, beauty and premium brand presentation

• Comfortable working with video and image editing tools such as Adobe Creative Suite, CapCut, Canva or similar

• Able to manage a busy content calendar and multiple priorities while maintaining exceptional attention to detail

• Curious and culturally connected, with a genuine interest in social trends and emerging content formats

• Comfortable interpreting social performance metrics and using insights to improve future content

• Proactive, collaborative and solutions-focused, with a strong sense of ownership and accountability

• Experience within beauty, luxury, fashion, lifestyle or another premium consumer brand is highly regarded

ABOUT US

At RATIONALE, we bring science to luxury skincare. From our 14,000 sqm Global Headquarters and Manufacturing Facility in Kyneton, Victoria, we pioneer Skin Identical formulations and transformative treatments—trusted by dermatologists, surgeons, and beauty editors alike.

Guided by our values of guardianship, integrity, teamwork, agility, positivity, initiative, and accountability we are dedicated to advancing skin health, redefining client care through our Six Pillars of Skin Health.

To explore the luminous world of RATIONALE, visit our Careers Hub: https://rationale.com/pages/careers