General Manager – Lead the Next Phase of Growth | A-FLO Equipment

Lead the next phase of growth of an established Australian business

THE OPPORTUNITY

This is more than a General Manager position — it is an opportunity to help shape the future of A-FLO Equipment.

A-FLO is an established, Australian-owned and family-operated business with more than 30 years of experience in the lubrication, refuelling and fluid handling markets.

With a strong reputation, established customer base and significant opportunities for further growth, we are looking for an experienced General Manager to take the business to its next level.

Reporting directly to the Directors, you will have genuine responsibility and influence across the business, with accountability for growth, profitability, people and overall performance.

This is a role for someone who wants to make a difference.

Someone who can see an opportunity, develop a strategy, bring people with them and then make it happen.

ABOUT A-FLO EQUIPMENT

A-FLO Equipment is a dynamic Australian-owned and family-operated company with more than 30 years of experience designing, supplying and implementing fluid handling solutions across a diverse range of Australian industries.

We are recognised for our exceptional customer service, quality products and practical approach to solving our customers' needs.

Our products and solutions are carefully selected to meet the demanding conditions of the Australian market, with a focus on quality, reliability and value.

We have built a strong foundation. Now we are looking for the right leader to help us build on it.

ABOUT THE ROLE

As General Manager, you will take overall responsibility for the commercial performance, growth and development of A-FLO Equipment.

You will work closely with the Directors to establish and execute the company's strategic direction while taking ownership of the day-to-day performance of the business.

You will lead from the front — developing people, strengthening customer relationships, identifying new opportunities and ensuring the business has the structure, accountability and focus required to achieve its objectives.

The role provides considerable scope to influence the business and make meaningful commercial decisions.

You will have responsibility across:

• Sales and business development

• Customer and key-account relationships

• Commercial performance and profitability

• People leadership and development

• Business strategy and growth

• Budgeting, forecasting and KPIs

• Operational performance

• Supplier and industry relationships

• Business improvement and process development

WHAT SUCCESS LOOKS LIKE

Over the first few years, your success will be measured by your ability to:

• Grow revenue and profitability.

• Develop and execute a clear business growth strategy.

• Build a high-performing and accountable team.

• Increase market penetration and develop new opportunities.

• Strengthen relationships with key customers and suppliers.

• Improve business systems, processes and commercial discipline.

• Create greater accountability and visibility across the organisation.

• Establish A-FLO as an even stronger force within its markets.

• Build a business that is well positioned for sustained long-term growth.

WHAT YOU WILL BRING

We are looking for a commercially minded leader with the energy, maturity and capability to take ownership of a growing business.

You will ideally have:

• Proven experience in General Management, Senior Sales, Commercial Management, Business Development or a similar leadership role.

• A strong track record of growing revenue and profitability.

• Excellent commercial and financial understanding.

• Strong leadership and people-management capability.

• Exceptional communication, negotiation and relationship-building skills.

• The ability to develop strategy and turn it into action.

• Experience building and leading high-performing teams.

• Strong customer and business development capability.

• The confidence to make decisions and hold people accountable.

• A practical and entrepreneurial approach to business.

• Strong commercial common sense.

• The energy and resilience to operate in a fast-moving environment.

• Willingness to undertake regular local and interstate travel.

Industry experience is valuable, but attitude, leadership capability and commercial results are more important.

THE A-FLO LEADERSHIP DNA

HUMBLE

You understand that success is achieved collectively. You don't need the spotlight and don't measure success by status or ego. You build people up and bring the team with you.

HUNGRY

You have a strong work ethic and a genuine desire to win. You take responsibility, follow through and don't wait for someone else to solve the problem.

SMART

You have strong commercial common sense. You understand people, ask good questions, listen carefully and make decisions based on facts and sound judgement.

HANDS-ON

You are not a "desk-only" executive. You are prepared to get involved, understand the detail when necessary and lead by example.

WHY JOIN A-FLO?

This is an opportunity to join an established Australian business at an exciting point in its journey.

You will have:

• Genuine influence over the future direction of the business.

• Direct access to the Directors and involvement in major strategic decisions.

• Significant autonomy and responsibility.

• The opportunity to build and execute a meaningful growth strategy.

• The ability to shape the team, culture and systems around you.

• A highly collaborative and entrepreneurial environment.

• An established business platform with further growth opportunities.

• A competitive executive remuneration package.

• Performance-based bonuses and incentives linked to business results.

• Regular local and interstate travel.

READY TO MAKE YOUR MARK?

If you are an experienced commercial leader who is looking for more than simply another senior management position, this could be the opportunity you've been looking for.

A-FLO has built a strong business over more than 30 years.

Now we want the right person to help us take it to the next level.

If you are Humble, Hungry, Smart and Hands-On, and you have the ambition and capability to make a genuine impact, we would love to hear from you.