Marketing Lead

RSL Victoria - The Returned & Services League, Victorian Branch is the largest and oldest veteran charity in the state.  We provide programs, services and initiatives to help improve the lives of veterans and their families, raise funds to support services through our appeals, lead commemoration of service, overarching leadership to our network of 260+ Sub-Branches and represent approximately 200,000 members on veteran related issues.

 At RSL Victoria, we’re people with a purpose and our approach is centred on our values of respect, transparency, integrity, mateship, tradition, compassion and empathy.  Our dedicated workforce made up of employees and volunteers help contribute to our mission to provide the best possible support and services to all generations of veterans in Victoria. 

 To find out more about the important work that we do, visit our website: www.rslvic.com.au.

 About the opportunity

The Marketing Lead will be a strategic and hands-on specialist, responsible for developing and delivering an organisation wide marketing strategy and we embark on a modernisation journey. Strengthening the awareness of RSL Victoria’s purpose and impact in the lives of veterans and their families.

Creating compelling donor acquisition and engagement campaigns to support fundraising initiatives. Design the iconic ANZAC and Poppy appeal campaigns.  

The Marketing Lead will be an agile team-player, comfortable creating content in-house, while also having the capability to work with agencies on more complex campaigns.   

 This is a full-time permanent position based at the iconic ANZAC House on Collins Street, Melbourne, CBD.

 About you

 You're a strategic and hands-on marketing specialist with a deep understanding of campaign delivery, storytelling, and brand building.  You thrive in dynamic environments, balancing long-term vision with your day-to-day execution and are equally confident working autonomously and collaborating with stakeholders at all levels.  You will bring a creative, adaptable, solutions focused mindset to every challenge and relish in working with a charitable organisation where your values align with ours, helping bring a greater impact to the wider community.

 You’ll also bring:

·     Experience in senior marketing roles within not-for-profits or mission-led organisations.

·     Demonstrated experience developing and delivering multi-channel marketing campaigns, including brand, engagement and fundraising initiatives.

·     Tertiary qualification in Marketing, Communications or related field

·     Strong digital marketing and content creation capabilities, with the ability to interpret campaign performance data and insights.

 Why work for RSL Victoria?

 At RSL Victoria, we value collaboration, innovation, and a passion for serving those who have served us.  You’ll join a supportive, creative team that’s committed to making a difference in the veteran community. 

 We care deeply about being inclusive and providing a workplace where everyone is respected and valued for who they are and their unique contribution.  We are committed to ensuring equity, inclusion and diversity in our workforce and encourage applications from people of all backgrounds and experiences.  Applications from veterans and current serving defence personnel are highly encouraged.  Know that no matter your role with RSL Victoria – you’ll have the opportunity to make a difference.  We want our employees to bring their whole self to work.

 On offer:

·       Competitive remuneration with access to NFP salary packaging benefits

·       Two extra leave days for the December holiday period

·       Annual leave loading of 17.5% 

·       Ability to purchase leave

·       Access to defence force leave

·       Access to paid parental leave

·       Access to employee wellbeing program and initiatives 

·       Professional development opportunities

·       Reward and recognition and Culture Crew social activities 

·       Flexible arrangements with a hybrid working environment to enable work/life balance

·       Opportunities to be involved in commemoration events and appeals

How to apply

 If you’re a dynamic, creative Marketing Manager ready for your next opportunity, we’d love to hear from you. To be considered, please submit a cover letter outlining why you are the best candidate, along with your CV.

 For a confidential discussion and more information please contact Belinda in our People and Culture Team on 03 •••• •593 or email ••••@rslvic.com.au.

 Applications only accepted via Seek - screening will commence immediately with only shortlisted applicants contacted. Job advert will close 5pm on 26 August 2026.