Marketing & Events Manager

About RSL WA

RSL WA is one of Australia’s most respected charities, proudly supporting veterans and their families since 1916. With over 6,000 members across 106 Sub‑Branches, we are a unique intergenerational organisation supporting current and ex‑serving members of the Australian Defence Force and allied nations.

Guided by the values of care, camaraderie, advocacy and commemoration, our mission is to help veterans and their families thrive in the community. We also lead major commemorative events such as Anzac Day and Remembrance Day.

With more than 63,000 serving and ex‑serving personnel in Western Australia, RSL WA plays a vital role in honouring service, educating the community, and helping veterans realise their potential to contribute to the WA community.

The Position

We are seeking an experienced and strategic Marketing & Events Manager to lead RSL WA's marketing, communications and events functions.

Reporting to the Chief Executive Officer, this role is responsible for driving brand awareness, stakeholder engagement and organisational impact through effective marketing campaigns, compelling communications and high-quality events. You will lead a small team and play a key role in promoting RSL WA's services, programs and initiatives while strengthening engagement with veterans, serving Defence personnel, their families, members and supporters.

Working closely with internal and external stakeholders, you will balance strategic planning with hands-on delivery, ensuring marketing, communications and events activities align with RSL WA's mission and strategic objectives.

Key Responsibilities

• Lead the development and implementation of marketing and communications strategies.
• Oversee marketing campaigns, digital content, publications, social media and website communications.
• Ensure consistent and effective representation of the RSL WA brand.
• Develop and manage RSL WA's annual events calendar.
• Lead the planning and delivery of commemorative, fundraising, member and community events.
• Support initiatives that promote membership growth, retention and engagement.
• Build strong relationships with members, veterans, volunteers and key stakeholders.
• Lead, coach and develop the Marketing and Events team.
• Manage budgets, suppliers and external service providers.
• Monitor and report on campaign, engagement and event outcomes

About You

You are an experienced marketing and communications professional who enjoys turning ideas into action and leading initiatives that create meaningful community impact.

You will also demonstrate:

• Experience in a marketing, communications, events or engagement leadership role.
• Experience developing and delivering strategic marketing and communications initiatives.
• Proven success planning and delivering events, campaigns and engagement activities.
• Strong stakeholder engagement and relationship management skills.
• Experience leading and developing high-performing teams.
• Strong project management and organisational capability.
• Excellent written and verbal communication skills.
• Commercial awareness and sound budget management skills.
• A creative, innovative and solutions-focused approach.
• A genuine commitment to supporting veterans and their families

You will also have, or be willing to obtain:

• A National Police Clearance

Why join RSL WA?

• Make a meaningful difference in the lives of veterans and their families
• Work within a supportive, values‑driven organisation
• Join a collaborative and dedicated RSL WA team
• Modern and central office in Perth CBD
• Community Salary Packaging benefits
• Discounted Food & Beverage at Anzac Club

Applications close: 11 September 2026

Please note: RSL WA reserves the right to commence interviews and make an appointment before the advertised closing date. Early applications are strongly encouraged.

We welcome and encourage applications from veterans, current and former serving members of the Australian Defence Force, and their families.