Social Media & Content Coordinator

Social Media & Content Coordinator

About the role

We’re looking for a creative and organised Social Media & Content Coordinator with B2B marketing experience to bring our equipment, people and customer stories to life.

Working closely with the Group Marketing Manager, sales team and other departments, you’ll uncover content opportunities across the business and turn them into engaging social media posts, videos, editorials, case studies and website content.

This is a hands-on role for someone comfortable managing the full content process, from developing ideas and gathering technical information to filming, editing, publishing and reviewing performance. You’ll have plenty of variety, creative freedom and opportunities to get out from behind the desk.

Key responsibilities

• Develop and manage the social media strategy and content calendar across LinkedIn, Facebook, Instagram and YouTube.

• Create, write, schedule and publish engaging social media content aligned with the company’s brand and business objectives.

• Photograph and film equipment, events and team activities, then edit the content for different digital platforms.

• Identify content opportunities and work with employees, customers and suppliers to develop editorials, case studies, equipment stories and company news.

• Interview subject-matter experts and turn technical information into clear, engaging content for different audiences.

• Manage website updates and content through WordPress, including product information, articles, images and videos.

• Work with external suppliers on SEO and website performance.

• Assist the Group Marketing Manager with other marketing activities as required.

Skills and experience

• Experience in social media management, content creation, digital marketing or a similar B2B role.

• Strong writing, editing and proofreading skills, with the ability to make technical subjects interesting and easy to understand.

• Experience filming and editing short-form video and photography content.

• Confidence creating content for LinkedIn, Facebook, Instagram and YouTube.

• Working knowledge of WordPress, SEO principles and social media scheduling tools.

• Ability to interpret digital performance data and apply the findings to future content.

• Strong organisation, attention to detail and the ability to manage multiple priorities and deadlines.

• A proactive approach and confidence working with sales teams, customers and external suppliers.

Desirable

• Strong photography and videography skills, with drone experience considered an advantage.

• Experience using Canva or similar design and editing programs.

• Experience in heavy equipment, mining, quarrying, recycling, construction or another industrial B2B sector.

• A qualification in marketing, communications, journalism, digital media or a related field.

About you

You’re creative, curious and always looking for the next story. You can work independently, but you’re equally comfortable collaborating with people across the business.

You’re willing to visit customer sites, branches and events to capture content, and you can take complex technical information and turn it into something clear and engaging. Most importantly, you bring ideas, take ownership and enjoy seeing a piece of content through from concept to publication.

We’re looking for someone ready to bring new energy, fresh thinking and a different perspective to our content, not simply repeat what’s been done before.

The successful applicant will be required to complete a pre-employment medical, including drug and alcohol screening.