Digital Performance Manager

Job Description

Your job should be an adventure. Why settle for anything less?

We're Camplify — the peer-to-peer van-sharing platform that's changed the way people explore the world. Part of Camplify Holdings Limited (ASX: CHL), we power three travel brands across seven countries, from Australia's beaches to the Bavarian Alps. We were born in Newcastle in 2015, named #4 in the AFR's Most Innovative Companies, and we're still very much a startup at heart: fast, ambitious, and a little obsessed with getting people outdoors.

As our Digital Performance Manager, you'll be pivotal in shaping how we track, interpret, and activate digital performance data. You'll set up, optimise, and report on digital performance. This role is perfect for someone equally comfortable in the technical weeds of digital analytics and translating data into insights the whole business can act on.

Job Requirements

• Develop and Execute Strategy — Establish and execute omnichannel digital performance marketing strategies to drive sales and/or engagement and growth, including mid-to-long term transformation strategies and seasonal plans.
• Manage Digital Channels — Lead omnichannel growth channels including Paid Search, Organic Search, and Programmatic.
• SEO / AEO Strategies — Develop and implement SEO/AEO strategies including technical SEO, content, on-page, and off-page optimisation, directly shaping our digital and performance marketing direction.
• Optimise Digital Analytics Infrastructure — Own and optimise our digital analytics infrastructure across websites and platforms, including configuration and performance tracking across Google , Meta Business and other digital tools.
• Develop Reporting and Insights — Build and maintain dashboards and reporting frameworks (e.g. Looker Studio, Power BI, Metabase) that translate complex data into meaningful insights, using data and market intelligence to inform wider business decisions.
• Oversee Campaign Tracking — Ensure accurate attribution and audience segmentation across all digital channels.
• Drive Optimisation and ROI — Contribute to and influence budgets and optimisations across key digital channels, working closely with agencies and partners to maximise ROI and hit KPIs.
• Stakeholder Relationships — Manage and collaborate with external agencies and internal stakeholders across all digital channels.

About You

• Experience: 4–7 years' experience in digital performance, analytics, or digital transformation roles, ideally in an agency or omnichannel environment. Multi-regional market experience is highly desirable.
• Technical Skills: Deep working knowledge of Paid Search, Organic Search (SEO), and Programmatic, plus experience managing Paid App Acquisition channels. Strong technical expertise across Google Ads, Google Analytics (GA4, GTM), product feeds, Meta Ads Manager, programmatic platforms, and ideally Looker Studio/Metabase.
• Analytical Skills: Strong financial acumen and budget management, with a high level of analytical rigour and the ability to turn data into actionable insight. Experience with audience segmentation, conversion tracking, and campaign optimisation is essential.
• Communication and Collaboration: Excellent written and verbal communication skills, with the ability to engage stakeholders at all levels — internal and external — and project manage across multiple regions in a fast-moving environment.

Job Benefits

What's it like working at Camplify?

From Australia’s beaches to the Bavarian Alps, we’re changing the way people explore and experience the world around them. CHL is building an incredible community of RV owners and hirers across seven countries. We offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment.

We celebrate the wins, learn from the almosts, and make a point of encouraging cross-cultural, cross-continent collaboration.

Our beautifully renovated Australian HQ is in Wickham, Newcastle, we offer a hybrid working environment (3 in office days per week). Our medium company size means you get the best technology and tools to work with AND get to directly contribute to our product, service and/or customers. 

Sounds good? We also provide:

• A close-knit diverse group of bright, respectful, collaborative team members who love to solve problems and jump on new opportunities;

• Agile, cross-functional teams who value teamwork - from Hackathons to team off-sites, to product roadshows, you get to experience it all;

• Competitive salary and benefits (including additional paid leave to go camping and parental leave)

• Employee Share Ownership Program means we’re all owners of CHL;

• Daily fresh fruit and snacks;

• Remote work and flexible work hybrid model - the best of both worlds!;

• High-touch personalised investment in your continuous career development;

• Social connection focus: Monthly BBQ’s, ping pong competitions and collaboration spaces.