Digital Marketing Specialist – Paid Social, Google Ads & Content Creation

Job description:

About Mann Travel Mann Travel is one of Australia's leading travel agencies, with staff across Australia, New Zealand, the UK, Canada and India. We run high-volume digital campaigns across multiple markets and brands, and we're growing our in-house marketing team.

About the Role We're looking for a hands-on Digital Marketing Specialist who can own our paid advertising across Meta (Instagram & Facebook), Google Ads, YouTube and TikTok — and who can also roll up their sleeves and create scroll-stopping Instagram Reels and social content. This is a doer's role: you'll plan campaigns, build them, optimise them, and create the content that fuels them.

Key Responsibilities

• Plan, launch and manage paid campaigns on Instagram and Facebook (Meta Ads Manager), including audience building, A/B testing and retargeting
• Set up and optimise Google Ads campaigns (Search, Display, Performance Max) and YouTube video campaigns
• Run and scale TikTok paid campaigns
• Create engaging Instagram Reels and short-form video content (shooting, editing, captions, trending audio)
• Manage day-to-day posting and engagement across our social media platforms
• Monitor budgets, track ROAS/CPA/CTR, and report on campaign performance with clear recommendations
• Work with our marketing and video content team on campaign creative and landing pages

Must-Have Skills & Experience

• 2+ years hands-on experience running paid campaigns on Meta Ads Manager (Instagram & Facebook)
• Proven experience with Google Ads and YouTube advertising
• Experience running TikTok paid campaigns
• Demonstrated ability to create Instagram Reels — you'll be asked to share examples of your work
• Strong working knowledge of social media platforms, trends and best practices
• Comfortable with analytics tools (Meta Insights, Google Analytics 4, TikTok Analytics)

Nice to Have

• Experience in travel, tourism or e-commerce
• Video editing skills (CapCut, Premiere Pro, or similar)
• Google Ads / Meta Blueprint certifications
• Experience with email marketing platforms and landing page tools

Why Join Us

• Be part of a fast-growing international travel group
• Real ownership of campaigns and budgets — your work directly drives bookings
• CBD office on Collins Street, close to public transport

How to Apply Apply with your resume and links to 2–3 Instagram Reels or paid campaigns you've personally created or managed. Applications without work examples will not be shortlisted.

Job Type: Part-time

Pay: $26.44 per hour

Experience:

• Social Media Marketing: 2 years (Required)

Work Location: In person