Social Media Specialist - Trenery

Trenery celebrates timeless style lived, not worn - crafting beautifully considered clothing and accessories guided by enduring design, quality fabrics and a creative, modern Australian spirit. The Social Specialist drives the day-to-day management and execution of Trenery’s organic social media presence across Instagram, Facebook, TikTok and YouTube.Blending social strategy, content creation and channel management, you’ll bring the brand to life through engaging, platform-first content that builds brand awareness and premium brand positioning, drives community engagement and strengthens our digital presence.Working within established brand guidelines, develop, capture and edit social-first content, adapt campaign assets for each platform and contribute to the creative concepting and art direction of content. Stay close to social trends, audience behaviours and platform developments, using a test-and-learn approach to continually optimise content and grow engagement.The Social specialist reports to the Marketing Manager and will play a key role in shaping the brand’s online community, supporting digital customer service and ensuring a consistent, engaging and on-brand luxury-coded experience across all social channels.How You Will Contribute Develop and evolve the organic social strategy across Instagram, TikTok, Facebook and YouTubes, aligned to brand pillars and business objectives.Plan and manage the social content calendar, sourcing imagery and influencer content, coordinating shoots and optimising content for each channel.Drive and own influencer and KOL activity, supporting content planning, product and talent selection, send-outs and manage the day-to-day PR agency relationship.Create and curate social-first content, including Reels, TikToks, short-form video and motion, while adapting campaign and shoot assets to platform specifications.Lead channel management and community engagement, ensuring content and customer interactions are timely, engaging and consistently aligned to the brand’s tone and aesthetic.Analyse social performance and deliver reporting, tracking KPIs, campaign effectiveness, audience growth and engagement to inform future strategy.Test, learn and innovate, staying ahead of social trends, platform developments and emerging opportunities to continually optimise performance.Manage social operations and budgets, including stakeholder updates, content libraries, partner costs and social media expenditure.
Key Capabilities Senior experience in managing and executing commercial social media channelsVideo editing and motion design skills (Premiere Pro, After Effects, CapCut)Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma - highly desirable.Retail and fashion industry experience highly regardedRelevant qualification in marketing, communications or digital
What We Offer Competitive salary reflective of the scope of responsibilitiesGenerous annual product allowance40% discount across all Country Road Group brandsCorporate partnerships to support your health and wellbeing18 weeks paid parental leave program for eligible employees with return-to-work clothing allowanceAccess to internal career opportunities across our retail brands and Support Centre.Annual learning calendar and ongoing development to support your career growth
Who We AreCountry Road Group is one of Australia’s leading group of brands, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.We encourage you to explore our Current Opportunities and we look forward to connecting with you! Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.