Social Media & Creative Coordinator

Location of workplace: Tweed Heads warehouse / office

Role: Full time (Monday – Friday, 8.00am – 4.30pm)

Reports to: Ecommerce & Digital Marketing Manager

Works closely with: Social & Paid Media Lead

About the role:

As the Social Media & Creative Coordinator, your primary responsibility will be supporting and working closely with our Social & Paid Media Lead to create and schedule content across all marketing channels, including social media platforms and our community Facebook group. You will also provide support to our Influencer & Affiliates Coordinator across influencer and affiliate marketing initiatives.

Required skills and experience:

●      Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

●      Excellent attention to detail

●      Self-motivated with the ability to work autonomously

●      Highly organised and process-driven

●      Strong verbal and written communications

●      Demonstrated experience in social media content / planning and management

●      1 – 2 years of experience working in Canva or similar design program

●      Knowledge of digital marketing platforms

●      Broad exposure to and understanding of media channels such as Meta and TikTok

●      Confident on-camera presence and comfortable capturing behind-the-scenes and organic content on shoot days

What this role involves:

●      Social Media:

○      Liaise with our Social & Paid Media Lead to plan our monthly social media schedule (Instagram, Facebook and TikTok)

○      Create and schedule Instagram and Facebook posts within our scheduling app, including product tags and website links

○      Ensure a consistent posting cadence across all platforms in line with the monthly content calendar

○      Ongoing maintenance of our social media platforms (eg. Link in Bio, Facebook banners, Instagram story highlights)

○      Manage the Ela & Earth Facebook group (approving members and posts, responding to comments, scheduling weekly posts)

○      Post content to our Instagram Broadcast Channel

○      Foster an engaged social media community across all platforms, including responding to comments and DMs

○      Track performance against posting KPIs and report on monthly social media metrics (reach, engagement, follower growth etc.)

●      Content Creation:

○      Create engaging video content for various social media channels (primarily Instagram and TikTok) to increase brand awareness and drive traffic to our website

○      Attend photo and campaign shoot days to capture behind-the-scenes and organic social content

○      Design Instagram story assets, including those that align with EDM campaign creative

○      Ensure all content is engaging, consistent and aligned with brand guidelines

●      Influencer & Affiliate Support:

○      Support our Influencer & Affiliates Coordinator with influencer management tasks as required

○      Assist in the setup and rollout of our affiliate marketing program, working closely with our Influencer & Affiliates Coordinator

●      Administration:

○      Organise and maintain asset files in Canva

○      General administrative duties to assist the marketing team