Content & Social Marketing Manager

Travellers Autobarn is one of the most recognised names in global campervan travel, helping backpackers, digital nomads, couples and families hit the open road across Australia, New Zealand, the USA and Japan.

We’re looking for a creative, hands-on Content & Social Marketing Manager to own our content, organic social, influencer marketing, email/CRM and website content across all markets.

This role reports to the Global Marketing Manager and works closely with our Performance Marketing Manager and Web Developer across SEO, CRO and paid media.

Because we’re not a typical travel company - we’re built on road-trip culture and freedom. This role gives you:

• Ownership of an established global brand’s voice and content

• Breadth across content, CRM, influencer marketing and website optimisation

• A seat at the table on campaigns across some of the world’s most exciting travel markets

• Social & content: Own organic social strategy (Instagram, Facebook, TikTok, YouTube, Pinterest) and the integrated content calendar across social, website, blog, email and campaigns, including creating, writing and optimising blog content.

• Website & CRO: Own website content and CRO, working closely with the Performance Marketing Manager on SEO and performance insights to lift bookings and conversion.

• Email & CRM: Own email/CRM activity through HubSpot - newsletters, lifecycle campaigns, segmentation and optimisation.

• Influencer & creator marketing: Manage relationships end-to-end, from negotiation to reporting.
  Campaigns: Support global and local promotions, and provide marketing support and assets to trade partners and branches.

• Creative support: Develop copy and assets for paid campaigns, coordinating creative suppliers as needed.

• 5+ years’ experience in content, social or digital marketing

• Strong copywriting and content creation skills

• HubSpot or similar CRM experience highly desirable

• Influencer/creator marketing experience

• Solid understanding of SEO, CRO and website content

• Commercial, data-driven mindset

• Strong organisational skills and ability to manage multiple markets and priorities

• Travel, tourism or multi-market experience is a plus

• Real creative ownership of a global brand

• A fun, relaxed, traveller-centric culture

• International travel opportunities

• Campervan road trip discounts

• Salary: A$95,000-A$100,000 + super, depending on experience

Please submit your CV along with:

• 2-3 examples of content or campaigns you’ve personally worked on, such as social, email, website, blog or influencer campaigns

• Links to social media accounts or brands you’ve managed, where applicable

• A short explanation of your role in these projects and the results achieved

We’d also love to hear about one marketing initiative you’ve worked on that directly improved conversion, leads or revenue - what you did and what the result was.